Eduardo Sirotsky Melzer is Brazilian businessman. Usually known by his nickname Duda Melzer, he is the President and Chairman of the Board of Directors of RBS Group. RBS Group is a huge media presence in Brazil that owns and operates a number of newspapers, tv channels, and radio stations. Additionally, RBS Group has a subsidiary called E.Bricks Digital which invests in other media companies in both the United States and Brazil.
According to Dino, RBS Group was founded in 1957 by Duda Melzer’s grandfather, Mauricio Sirotsky Sobrinho. He joined the company in 2004 when he became the Director General of the National Market. In 2010, he was named as an Executive Vice President and in 2012 he was elevated to CEO. It was in January 2016 that Duda took on the position of Chairman and President of the company, succeeding his uncle Nelson Sirotsky.
Before joining RBS Group, Duda Melzer first started his career in the early 1990’s when he worked as a project consultant with Booz Allen & Hamilton, Moving to the United States, he became Senior Analyst at Delphi Corporation. Eventually, he was named CEO of Box Top Media LLC which is a privately held New York City advertising agency. His experience at these companies led to him learning the skills he needed to advance at RBS Group.
In addition to leading RBS Group, Duda Melzer is also a sought out speaker for conventions and corporate events. He has spoken in Brazil, the United States, and other nations. Some of the forums he has spoken at include the World Association of Newspapers and New Publishers as well as the Brazilian Association of Human Resources. In his private life, Duda is married and they have three young children. He is also an enormous fan of sports and especially enjoys racing.
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