Lori Senecal has commented on current advertising trends. With the constant changes that have been experienced in these fields, the interests of the general public have been favoured. According to Lori, the new trends have contributed a lot, especially in the marketing and advertising sectors. As she is an expert in these areas, she lets us know how these trends can be of great help, especially for business promotions. Check out Salary for more info.
Lori states that, the mobile phone platform is one of that is most trending in the advertising industry. With a Smartphone, it is easier for an individual to shop on a daily basis. This is because, today almost everyone has a Smartphone, and as with the reports, the majority of these people spend as much as 25 % of their time on their device. In this case, it has been easier for people in business to reach their clients via mobile advertisement. In addition, Lori Senecal also highlights on the social media platforms. For instance, she has revealed that, with such site as face book and Google, one can conduct an astronomical advertising. In a period of one year, the two tools experienced a massive revenue growth where they had controlled an advertising growth of 76%. Lori, therefore, encourages business people to use these tools as their primary advertising platforms tremendously. Visit Adweek to know more.
Moreover, there is another form of advertising that has generated a greater view. The shorter advertising platform has indeed played a great role in the advertising industry. According to Lori, It has been easier to notice them as they generally pop on the screen whenever one is surfing. For these reasons, people can see the advertisements and quickly resume to their online activity. Also, the current advertising and marketing trends are endless, and it takes the knowledge of an individual to succeed business-wise by taking this excellent opportunity to excel in the industry.
Lori Senecal is the current sitting CEO of Crispin Porter & Bogusky. She has been in service since March 2015. Besides, Lori had served as CEO at the MDC Partner Network where she managed to achieve her great advertising skills. In addition to this, she has a string of job titles in her superiority. That is, she has held leadership positions in areas such as innovation, strategic planning, and account leadership. For more details check out Crunchbase.
Lori Senecal is a strong leader for she is not afraid to push the boundaries. As a Director of the Advertising Council since 2015, she has been honoured on some occasions for her achievements in her area of expertise. She is an enthusiastic woman and a reckoned figure in the advertising field.