Fabletics Differentiates Itself from Industry Competitors

Fashion industry has continued to experience a throat-cut competition in the recent past. Competing for the same customers with an established brand such as Amazon which controls nearly 20% of the e-commerce fashion market is not easy. Surprisingly, that’s exactly what Kate Hudson’s Fabletics has done successfully for the last 3 years. The organization has employed a subscription approach while selling activewear products, a technique that has seen it generate $250 million within the period.

 

Unlike other high value brands that positioned themselves on the basis of quality and price, Fabletics has ventured into a unique combination of approaches in their effort to win the game. The brand has used convenience, and membership techniques to grow their consumer base and revenue. With modern fashion consumers paying little attention to price and quality approach, Fabletics has narrowed its focus to improved customer experience, last-mile service, and exclusive design among other tactics.

 

The innovative approaches have helped Fabletics differentiate itself from the competition. The firm has continued to grow and is reportedly planning to open additional physical stores. According to Gregg Throgmartin, Fabletics’ general manager, the firm’s top secret is on how they’ve redefined ‘high value’ from the modern consumer’s perspective. He explains that the brand’s membership model has enabled it to not only offer high quality products at affordable rates but also design customized customer service. The company has found it easy to meet consumers’ expectations because it clearly understands their needs and wants. You should consider taking the Lifestyle Quiz in order to establish which of the Fabletics’ gears best suits you.

 

Fabletics thrives through reverse showrooming

 

Fabletics’ unique foundation has enabled it enjoy huge benefits from showrooming, a concept that has proven unyielding to several of its competitors. Through its reverse model, the brand has used online platforms to build beneficial relationship with its customers. Showrooming has significantly helped the business in creating product awareness as well as build customer loyalty. It’s reported that about 40% of consumers walking into either of the company’s stores are registered members while 25% of those visiting the store become members.

 

Kate Hudson is proud of the athleisure brand

 

While celebrating Fabletics’ first ever partnership, Gregg Throgmartin explained how valuable Kate has been to the firm. The president confessed to the attendees that Hudson is highly approachable has continued to show great commitment from day one of the venture. Kate plays a center role for the business always walking together with the team, monitoring sales, and only going for authenticity. Through her initiatives, the brand upgraded customer service among several other aspects earning Fabletics a top rating from Better Business Bureau.

Organizations fighting for human rights

When it comes to human rights a lot of time money and dedication goes into the cause this is why various organizations that have dedicated themselves to this work are considered inspirational.

The organizations take on various aspects of human and migrant rights and work towards the liberation of the people who for one reason or another may be oppressed. The following are some of the well known organizations that have been able to achieve that.

The Frontera fund

This was an organization started by Jim Larkin and Michael Lacey who are both journalist career-wise. They began the Frontera fund as a way to fight for the Hispanic community around them but have now expanded to the entire Arizona area as well as countrywide.

The inspiration to begin the fund was as a result of an arbitrary arrest by Sheriff Joe Arpaio. These arrests were made in the middle of the night and what followed was a national outcry which then resulted in their release.

The duo of Jim and Michael then sued the county as well as the sheriff’s office for the infringement of their first amendment rights the ninth circuit court ruled that in fact their rights had been infringed upon and as a result, the county had to compensate them. Read more: Michael Lacey | Crunchbase and Phoenix New Times | Wikipedia

The final settlement was reached in 2013 where they received 3.75 million dollars. This entire amount was dedicated towards the starting of the Frontera fund which today has achieved tremendous results in fighting for the rights of the Hispanic community that has for long suffered violations, especially around the border areas.

The reference to them as illegal migrants does not take away the human dignity that they should be accorded but this is something especially those tasked with enforcement tend to forget. The Frontera Fund works with others both individuals and organizations to ensure that there is equality for all.

Amnesty International

Amnesty International is one of the most known and highly regarded human rights organizations across the globe. They have endeavored to achieve this throughout that they were received the Nobel peace prize for their work. Learn more about Lacey and Larkin: http://www.laceyandlarkinfronterafund.org/about-lacey-larkin-frontera-fund/

They work through various methods that include community mobilization lobbying as well as litigation they have been able to deliver over one hundred and fifty people who had been jailed in oppressive regimes for their believes or other factors and they were accorded their freedom back.

The organization continues to work with communities and governments worldwide in the hope of achieving more freedom for their citizens.