Leadership is not all about being boss and giving orders. It is about acknowledging your mistakes and making a conscious effort to correct them. Papa’s Joe’s new chief executive officer, Steve Richie showed his leadership qualities after penning an apology letter to his customers after a former employee of Papa Joe’s pizza company put the blame on the NFL for the unresolved national anthem issue which affected sales of their pizza. He then went ahead to make racists comments during a conference call that caused the National Football League to drop Papa Joe’s as their official pizza.
In a public apology letter, Steve Richie assured Papa Joe’s customers that insensitive and racist language would not be tolerated regardless of the context. He went ahead to apologize to his customers for any pain that may have been caused by the careless comments assuring them that they did not in any way reflect the values of Papa Joe’s Pizza. The company has over 120, 000 staff members from different walks of life and caters to millions of customers every day.
To show his commitment to improving the company, Steve Richie promised to bring in experts that would help in auditing the company’s culture and inclusion practices. He said that the company’s senior management team would be visiting franchisees and employees to get more information from them on how they can improve the company moving forward. He also promised transparency and accountability to both the workers and customers in the future. Steve Richie said that he would personally spearhead the company’s effort to make the necessary changes and finished off by thanking all their customers for their loyalty.
This was a great move to regain the trust of Papa Joe’s employees and customers after a lot of bad publicity. The company’s move to send the apology letter to all their customers after the subscription was a great way to show their sincerity and commitment. Showing vulnerability was also a great way to gain empathy from both the customers and employees. Steve Richie showed his ability to solve problems and why he deserves to be CEO.
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