Article Title: Desiree Perez – One of the Music Industry’s Top 100 Female Leaders

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Billboard released a list of 100 top Women in Music, naming 100 top female leaders. Desiree Perez, COO of Roc Nation was one of the women who made this list. Fellow leaders included on this list are Julie Greenwald, COO of Atlantic Records, Karen Lamberton, Executive Vice President of Soundtracks, and Andrea Ganis and Camille Hackney, Executive Heads of Atlantic Records.

Roc Nation was created by entrepreneur/entertainer Jay-Z Carter and business partner Jay Brown in 2008. Jay had over 20 years management experience in the music industry, discovering stars Rihanna and Ne-Yo. Soon after, Desiree Perez was added as Chief Operating Officer, who runs the day-to-day operations and works with Brown and Carter to develop the campaigns for new releases.

Perez has negotiated multi-million dollar deals with Samsung and Sprint. Samsung promoted Rihanna’s “Anti” tour for $25 million and a $200 million investment was negotiated with Sprint for Jay-Z’s music-streaming platform, Tidal. Desiree Perez, also known as “Dez Perez,” has also closed deals with enterprises such as Live Nation who is collaborating with Jay-Z for a touring partnership, contracted for the next 10 years. She worked with Puma as well, who sponsored Jay-Z’s 4:44 tour.

Desiree’s husband, Juan Perez, runs the company’s expansion, Roc Nation Sports. This division supports athletes, helping them with marketing opportunities such as procuring endorsements and becoming involved with community outreach projects. Some of their well-known clients include Victor Cruz, Kevin Durant, and Skylar Diggins.

Desiree Perez has been directing operations involving management, publishing and labeling for over 20 years. She has negotiated multiple major music deals and is continuing to introduce innovative developments. She has certainly proven herself to be one of the most powerful executives in the business.

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