Edwin Miranda is an expert on digital marketing. He founded KOI IXS in 1994 which offers companies access to him and his team’s passion and creativity for creating compelling advertising campaigns online. The campaigns use a mix of user-generated content and influencer marketing which are effective ways of getting attention.
Influencer marketing uses high-profile people’s social media accounts to get brands attention. Edwin Miranda turned to this type of marketing for Puerto Rico after Hurricane Maria had caused tourism to collapse. The Puerto Rican tourism board hired KOI IXS to get tourists to once again come back. He decided to use Luis Fonsi as an influencer.
Luis Fonsi is the most popular Puerto Rican singer in the world right now. When his hit song “Despacito” was at the top of the charts Edwin Miranda brought him in as Puerto Rico’s global tourism ambassador. Since “Despacito” was playing on radio stations on six continents this was a great way of getting the word out that Puerto Rico was a great option for tourists.
Edwin Miranda and his team at KOI IXS created the “We Are Ready” advertising campaign for Puerto Rico. This campaign showed the culture, food, and music of Puerto Rico and why tourists should travel to this island. In one online video, Luis Fonsi told people that they should visit his beautiful island and take their time to get everything it has to offer.
Edwin Miranda says that using influencer marketing can be difficult if you aren’t familiar with how to use it. It takes experience and the right digital tools to be able to engage in this form of advertising and measure results. His company engages in performance marketing and uses both data and analytics to measure performance and deliver results to their clients.
Entrepreneurs Oren Frank and his wife Roni Frank founded Talkspace in 2012 with the goal to make therapy more accessible and affordable. The idea came about after the couple attended couple therapy, which they credit with saving their marriage. They knew that therapy was expensive and set out to find a way to make it more accessible to the general population. The therapy sessions were so helpful for the couple that Roni, a software developer decided to pursue graduated education in psychoanalysis and psychotherapy. See more of Oren Frank at crunchbase
Talkspace operates on a subscription service with a video therapy subscription available for $79 weekly and text only therapy available for $49 weekly. The app features over 3,000 licensed therapists that range from a variety of therapy services from depression, anxiety, couple therapy, LGBT therapy, Veteran therapy, cognitive behavioral therapy, dialectical behavioral therapy, and more.
Talkspace has over 1 million active users and has generated over $10 million in revenue after more than five years of operation. Recently, the company has taken great steps and has hired Dr. Neil Leibowitz as Chief Medical Officer. Most recently, Leibowitz has served as the Senior Medical Director for UnitedHealth. He graduated as a licensed MD from New York Medical College in 2005 and has worked as a Physician, an Inpatient Unit Director, Assistant Professor at the Montefiore Medical Center, Albert Einstein College of Medicine and as the Director of Mental Health for NYC Jails prior to his time as the Senior Medical Director for UnitedHealth.
Oren Frank has taken to twitter to help promote the access of affordable therapy. A recent concern of his on Twitter has been that of teenagers, many US teens are having problems with anxiety and depression. He also tweeted “Facebook itself is actually the modern-day Black Plague and in retrospect will cause greater damage. #DeleteSocialMedia” As he believes that social media can damage a person’s mental health.
The journey to success is full of challenges. There are millions of people who started this journey but they could not forge ahead because of the issues they found on their way. Some of the wise people, however, did not give up when things got worse along the way. They have chosen that they will forge ahead and end up with the profits they have been dreaming about since childhood. Despite the circuitous, disorienting and rocky markets, there are very successful entrepreneurs who have managed to land a special place in the hearts of the consumers in many parts of the world. These legendary figures have become influential in the world because they are considered to be role models. Whitney Wolfe is considered to be one of these women. The Forbes Magazine recently recognized her to be one of the most successful and influential entrepreneurs living in the modern times. Read this article of Whitney Wolfe at Deadline
Whitney Wolfe is an authority in the world of business. Many people started to notice the businesswoman several years ago when she founded one of the most successful and popular dating applications in the world, known a Bumble. The app is quite new in the market, but it has managed to get so many customers who enjoy its services. The app chose to focus most of its energy on the woman, and this is one of the primary reasons it has become so successful and prominent in the world.
Whitney Wolfe, according to the Forbes Magazine, is respected and at the same time admired by so many people, especially women. Her application has done so well in the male dominated world. Individuals from all parts of the world have something positive to say about the career woman. The market has its share of tough challenges, but this does not hinder the businesswoman from making a positive change in the world. Many women can now interact and also make the first move when it comes to relationship matters. The success of the application shows that women have a special place in the modern times. Whitney Wolfe got married last, and the world had to witness the beautiful wedding that was held in Italy.
A significant number of organizations around the world struggle to get leaders who are equipped with the necessary skills to run a company in the most professional manner. Leaders play a critical role in ensuring that an organization runs smoothly and achieves its intended goals. However, one organization, InnovaCare, is not experiencing such problems because it has a leader who has the necessary leadership skills and experience to handle most of the activities in the company. Rick Shinto is the face behind the success of the company as he has played a key role in building the company’s success.
Among the critical aspects that Rick Shinto holds, which are important in making him an important person to the organization include experience, academic qualification, and innate leadership skills. He attaining his bachelor’s degree in medicine at the State University of New York. This was not the end of his educational qualification as the experienced leader went ahead to pursue a Master’s in Business Administration at the University of Redlands. Having trained in medicine and further education in Business Administration placed him in a better position where he is able to make critical decisions around both medicine and financial fields. You can visit Bloomberg.
Rick Shinto joined InnovaCare where he worked himself through the ranks to the point of becoming the president of the organization. However, it is necessary to highlight that he has previously worked in other organizations before becoming the president of the institution such as Medical Pathway Management Company where he was working as the Chief Medical Officer. Working in multiple organizations has definitely given Mr. Shinto significant experience and knowledge about how various management structures work. He is also able to understand what employees in the lower ranking positions experience on a daily basis as they work. For more details visit Crunchbase.
The leadership skills and qualities of Mr. Rick Shinto have enabled him to win multiple awards due to his exemplary leadership performances and contributions. One of the leadership awards that Mr. Shinto has won is the Ernst & Young Entrepreneur, which is a prestigious award that is won on a yearly basis. Winning this award means that an individual has played a key role in the progress of the company and enhancing the society in general. Shinto’s InnovaCare Health leadership skills are a dream for any person who is leading any organization. He has significantly demonstrated that human labor is much more efficient and importance as compared to the robots that organizations are implementing.
The focus on technological improvements has greatly impacted on the performance and growth of GreenSky Credit Firm. This is an organization based in New York that aids other credit firms in their lending operations by offering them financial and technological support. Recently, GreenSky has launched an online platform that has turned tables for both the borrowers and the financial institutions. This platform has ensured that the process of loan application has is smooth and also efficient. The efficiency features through the time used to complete theapplication process. Customers can fill in the application details and get their loans approved within seconds.
Paperwork and movements of the loan applicantshave also been alleviated by the platform, by ensuring that the application can be made through the computers or even at the comfort of the applicants’ smartphones. All the customers are required to do is to get into the GreenSky Credit website and fill in their personal and loan credentials. They are then required to submit the applications, which are then remitted to the credit facility from which the customer is borrowing. Then the financial institution reviews the details and either approves or declines the application. Once the application has been approved, a process that takes few seconds, the funds are processed by GreenSky Creditand remitted to the borrower’s account within the following forty-eight hours.
The main reason behind the success of GreenSky Credit is the leadership pillar that the company possesses. Led by the organization’s President, David Zalik, the employees of the company have been trained to establish and nurture professional business relationships with theinterested financial organizations. As a result, GreenSky Credit has entered into partnerships with many financial institutions in the country, which it has leveraged to increase its clientele base. GreenSky Credit has used this approach for years since it was established and it has proved to be quite fruitful in a myriad of ways. One of the ways that the company has realized the fruition of the approach is by the rapid growth of its valuation figure. At the end of last year, Zalik David, the CEO and President of the firm was happy to announce the company’s worth of $3.5 billion after valuation.
There is an interesting article featured on CrunchBase entitled “A Glimpse into What Drives Atlanta Entrepreneur Dr. Mark McKenna” that discusses the medical aesthetics business created by this Georgia resident. For those who are unfamiliar with the work of Dr. Mark McKenna, he has been a figurehead for the medical business world for many years. Early on in his career, he knew that he wanted to find a way to integrate medicine and business in a meaningful way. His efforts were successful, and he was able to create several businesses that are focused on the art of medicine. The higher-ups at this company liked McKenna’s business models so much that they offered to keep him on at the company for many years after the purchase.
His most current endeavor is that with OVME. OVME is a cosmetics and aesthetics company that helps connect clients with respected medical professionals in the field of aesthetics. It can sometimes be difficult to find a professional who will offer an exceptional level of medical care in this field. Many know where to go to get this type of care. OVME takes the guesswork out of searching for these professionals. They also provide a wonderful facility that is geared towards a homier type environment. Clients will feel as though they are being seen in their own homes. Dr. Mark McKenna has taken great pains to be sure that the environment is as inviting as possible.
The article is exceptional because it talks about the man behind the business Dr. Mark McKenna.Dr. Mark McKenna has significant motivations throughout much of his life. From the offset, it is obvious that he is dedicated to patient care in any setting. He also believes that much of his motivation comes from the enormous emotional support he receives from his family members. Knowing that they are in his corner helps him to face the challenges that he does every single day. Dr. Mark McKenna is also a huge advocate for taking out time for self-care. He believes that these are all ways that people can ensure success.
After his long absence from Twitter, Shervin Pishevar recently came back with a bang and served his followers with fifty messages on his famed 21-hour tweet storm. Even though he stands out on social media as a man of many words, it seems he had been plotting a comeback for a while. He was waiting for the perfect subject to come up so he could jump back into action. Even though his fifty tweets touched on other subjects, they mostly revolved around the recent drop in the US stock market exchange.
Shervin Pishevar had some bad news for stock traders, and he claimed that things would go from bad to worse before the market could stabilize again. In his fourth tweet, he urged them to scramble for safety before it’s too late. According to the business guru, with all the gains that the traders had accumulated in 2018 gone, he believes that the profits they had accrued in 2017 will soon follow suit if they don’t pull out thanks to the skyrocketing interest rates, escalating credit account shortages and tax giveaways.
Government bonds are overrated
Shervin had more than one reason for his firm belief that the US’s stock market will continue to decline and he was more than glad to share them. Besides the reasons mentioned earlier, he went on to add that times have changed and bonds are no longer what they used to be and as such cannot be used to correct the situation. In fact, Shervin Pishevar compared them to ineffective overused tools.
He also believes that no amount of efforts to isolate America’s economy from the global economy will help correct the current status of the stock market because according to him, inflation has for decades and is still being exported from the American economy. He also went on to crash the hopes of traders who had thought of seeking refuge in Silicon Valley. He said that it lost its glory long ago and was no longer a place but any other viral idea. During the fifty messages tweet storm, Shervin Pishevar touched on various issues affecting the stock exchange market such as immigration, bitcoins, bonds, growth in China and SpaceX.
Robert Ivy, CEO (Chief Executive Officer) and EVP (Executive Vice President) of the AIA (American Institute of Architects) has won the Lifetime Achievement Award from he Mississippi Institute of Letters and Arts. The recognition is given to artists and patrons of the arts with Mississippi connections. Mr. Ivy is the first architect to be so honored.
CEO Ivy also received praise from the AIA president for this unique honor and called Mr. Ivy a worthy ambassador for the architectural profession. Robert Ivy has been at the helm of the AIA since 2011. In the past Ivy has been awarded the Dean’s Medal from the University Of Arkansas Fay Jones School Of Architecture and the Master Architect designation by the National Fraternity of Architecture Alpha Rho Chi. Past recipients of the Alpha Rho Chi award were I.M.Pei, Richard Buckminster Fuller and Mies van der Rohe. Ivy will receive his award in early June 2018 along with Andrew Cary Young who is a stained glass designer representing Pearl River Glass Studios. The ceremony will take place at the Mississippi Institute of Arts and Letters.
Robert Ivy’s educational background includes earning a Bachelor of Arts (BA) degree from Sewanee: The University of the South in English and from Tulane University, a Master of Architecture degree. His professional background includes being a principal with Dean & Ivy and Dean/Dale as well as being a critic for many national professional publications.
To his credit, Ivy has helped the AIA grow in members and expand its focus to include educational initiatives, public health and architectural advocacy. His goal is to enhance public awareness of the profession of the relevance and value of all architects. Since taking on the AIA Ivy has streamlined the organization with decision making improvements, creating and developing a state of the art technology infrastructure, as well as an award winning public awareness campaign.
Ivy fins it essential for architects to prepare for the pressing issues of the day including the impact of design on public health, sustainability and climate change. It is important to bring together architects as well as other groups involved in building design and construction to be able to work together effectively and efficiently for the betterment of development and redevelopment.
Together with his professional experience and education background, Ivy has influenced the profession through leadership by example. That is part of his formula of success and how it lead to the Lifetime Achievement Award from the Mississippi Institute of Arts and Letters.
Eric Lefkosky is the co-founder and CEO of Tempus, which is a technology company. The company uses data collected from patients and doctors in order to determine a more personalized treatment for patients. The goal is that all the data gathered, in turn, will improve the efficiency of the treatment given to the patients. Which, in turn, will eventually be able to wipe out diseases like cancer.
The company received $80 million in funding from investors. These investors included New Enterprise Associates, Revolution Growth, Kinship Trust Co, and T. Rowe Price Associates. Tempus has received $210 million in finding since 2015 when the company was founded. With the latest funding, Tempus is valued at around $1.1 billion. This valuation boosts the company to “unicorn” status. Not too many Chicago based start-ups have the privilege of sharing this status with Tempus. To know more click here.
Tempus has roughly 400 employees, but according to Eric Lefkofsky, the company is quickly adding more employees each month. Lefkofsky credits the reason behind his company being on the fast track to the fact everyone in the medical industry from doctors, drug companies, and others in the healthcare system all want to be able to utilize big data to provide the best treatment for their patients.
Tempus is not Lefkofsy’s only involvement when it comes to improving the quality of life. He has also created a private foundation, with his wife, called the Lefkofsky Family Foundation. The foundation has a mission of advancing initiatives that could have a positive impact on communities and the lives of people who are served by the foundation. They do this by placing an importance on education, making sure that women and girls are given the rights that they deserve, expand medical research, and also advocate for cultural initiatives.
The New Jersey housing market is quiet varied. Here, people can find many types of housing options including townhouses, stand alone houses and apartments. Many New Jersey residents are looking for housing that meets their modern needs. They want housing that is near transportation networks. They also want luxurious housing with many modern amenities. Developers have stepped forward to help provide it for them. Contemporary New Jersey developers understand what clients are searching for in the area. One such developer is Boraie Development. Located in the central New Jersey town of New Brunswick, Sam Boraie aims to please area residents with high quality housing possibilities.
As noted in the Philly Purge, those at Boraie understand the local housing market well. This is one team of experts determined to offer the finest quality services to their many clients. At this company, the emphasis is on quality management and listening to the concerns of their clients. They know that in such a competitive market, all of their staffers must be there for their clients. This is why they always keep in mind all the many details that go into running any large development. When customers know they can rely on Boraie, they develop a sense of trust with the company.
According to WSJ, Capital management is also highly crucial. Officials at the development have been entrusted with properties and capital they must run well. They need to work with many areas of housing development. This includes financing properties during the pre-construction process as well as managing properties once the properties are in place for tenants. Company managers know they must be able to use the funds they have thoughtfully. They need to make sure that all of the company’s properties remain in good shape all year round. Understanding how to manage capital and provide for the needs of their tenants is their business.
In the long-term, they have been quite successful. A development should not only come into place. It should also be managed well so that tenants enjoy living there. This requires a management team dedicated to every single property they own and manage. New Jerseyans have come to rely on this organization for a great place to live. They can provide their many potential tenants with impressive choices. Tenants can choose from a vast group of properties. They can do so with confidence knowing they have the management they need from those at Boraie. You can search on Yahoo to know more.