How Doe Deere Introduced Lime Crime to the Cosmetic World

The story of how a business gets their start and the vision behind it is a fascinating one. Usually, these stories chronicle the rise of their business via e-commerce methods- the story of Lime Crime is no different.

Lime Crime, is the imaginative brainchild of CEO and founder, Doe Deere. Lime Crime is a reflection of Deere’s favorite color, and also the name of the eBay store that launched the dreams of this visionary and catapulted her to success.

Rather than embrace the texture and natural tone trend that sweeps so much of the cosmetic industry, Deere went a theatrical route when creating Lime Crime. As a child, Doe Deere mentions the desire to wear and display as many shades of color as possible at all times. This childhood obsession to be the brightest led to an obsession with theatrical makeup even- the type of cosmetic that usually doesn’t concern itself with quality or health benefits, stage makeup is meant for staying power and coverage, by whichever means necessary.

Deere shares how money affected her childhood and struggle for financial independence. Deere was so focused on attaining financial independence, that she sold temporary tattoos as a pre-teen. Deere shares the growing process of selling tattoos to peers and relished in her marketing approach. Deere recounts having endless conversations attempting to convince friends of the excitement of temporary tattoos and helping them overcome strict societal and cultural taboos forbidding the display of tattoos.

Lime Crime has met with a ton of financial success. The most popular and noteworthy product being a vegan approved lipstick that has staying and coverage power- combined with the ability to transform from a liquid state to a glorious matte finish. This product is an industry firecracker, it boasts long wearability in addition to its esteemed vegan status making it a holy grail product in the lipstick space. Deere makes sure to note that her products are certified by an industry leader, the Leaping Bunny, and passed. Deere also makes sure to emphasize the safety of shopping with her company. Deere has invested into making consumer information more secure, partnering with industry heavyweight Norton, to protect and safeguard the site.

Follow Doe Deere on Instagram.

Lori Senecal Can Motivate Agencies To Excel.

Ms. Lori Senecal is the distinguished Global CEO of CP+B. Ms. Senecal also has vast experience from being the former Global Executive Chair while employed at the outstanding company, KBS. Lori Senecal is responsible for heading up the role of strengthening MDC’s unorthodox policies. She involves herself vigilantly with the MDC interrelated divisions as a consummate professional, with the objective of creating steps forward and producing combined resolutions. Lori is acclaimed for joining forces with staff to advance their productivity using aligned goals. Lori’s talent, to make the best of a company’s overall mindset and strength to mature, was her obligation while at KBS.

Lori Senecal influenced the path to reaching an authentic goal for trade and constructed a perspective to move beyond the use of embellishments, such as “innovation” and instead, promotes bona fide prosperity. She recently in a conference, http://www.3percentconf.com/speakers/lori-senecal. Her procedures are acclaimed for constructing KBS as the necessary brand that the world today calls for. Lori’s frankness carries reliable growth to forge steady, useful competition for trade names. All during her association with KBS, Lori influenced the business by tutoring on the operation of current technology, how to utilize capital and correct control of content growth.

Lori emboldens faculty to create their own vocational guidance. She has invested and launched programs that were brought up by her faculty, using challenges with connected departments, with the ambition of stirring ingenuity. KBS progressed from a 250 faculty corporation, to greater than 800 faculty across the world, from Lori’s guidance. According to the NY Times, the corporation is one of the essential organizations to be employed by in NYC. For three straight years in succession, the corporation entered into the Ad Age’s records of Standout Corporations. KBS has a wide selection of patronage, from American Express to Vanguard, to acknowledge a few of the admired blue-chip firms.

Prior to Lori Seneca functioning at KBS, Lori endured as President of McCann Erickson’s. Lori was likewise the Global Chief Innovation Officer while at McCann Worldgroup.

Lori grew up with 3 older kids and ascribes most of her achievements as an executive to her being the youngest. Lori’s constantly is attributed, as the younger of her siblings, compelled her to labor arduously, to be recognized as a strong person. Lori asserts that civilization has control to enact changes in business for the better. Lori strives to help make a world that emboldens people to work together.

http://www.thedrum.com/news/2016/11/04/wk-s-colleen-decourcy-cpb-s-lori-senecal-and-morgan-stanley-s-carla-harris-discuss