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While some seniors wondered where they would get employment or internship opportunities, and others wondered where they would travel and take a break from all the reading, Nathaniel Ru and his two other friends pondered on what to start after college. With zero experience on business and how to start one, they all had one thing in common, they knew they wanted a decent sustainable place to have their meals as they pondered what business to invest in. out of that desire to have a healthy plate at an affordable cost, their business idea was born.
Speaking at the Wharton Marketing Conference, Ru reveals that they wanted to sell values as much as they wanted to sell healthy salads to their clients. They needed to communicate their interest to the client’s employees and also investors. By sharing these values, the company has been able to achieve so much in the seven years it has been running. Sweetgreen is all about sustainability, from their picking of fresh vegetables from their farmers, to serving the products at their restaurants.
Ru adds that just as Apple does its things, they want to answer “why” first in their service. The employees are encouraged to be courteous to their clients and respect them. The company understands customer service and the value of the little gestures that employees make that last a long time in their memory. The company started small with its first outlet at Georgetown. However, with the impact it has created in the market, they have more than thirty five outlets and projects to open more outlets. They have more than 1,500 employees.
Nathaniel Ru is BS Finance graduate from Georgetown University. Together with his partners, they are visionary and sharp and uses their abilities to learn the trends and their target market. They have so far opened up Sweetlife Festival that is conducted every year. Here, they are able to bring people together and enjoy great food and quality music through a buzz of celebration. As much as they are a young company they also engage in charity events and ventures. The company offers education to unprivileged children in schools where they teach them the essence of eating healthy foods.
Nathaniel Ru’s efforts have been noticed and rewarded as an entrepreneur. His creativity and innovation in the food industry has been recognized around the country. he was named in the Forbes and Inc.’s 30 under 30.