Fair and faithful business leaders may be rare, but the ones who stay would have the longevity of their career extended mainly for the values that they carry in business operations. There’s truth when they say that there is honor even among thieves, and that’s why even if the world of business is replete with mishaps and controversies, there’s still honor in business operations that helps decide which business leaders should still stay in business. In the effort to grow an ethically grown company full of integrity, Bruno Fagali starts a law firm and an advertising agency that aspires to such values.
One of the articles written by Bruno Jorge that addresse the issue of integrity and ethics in business is the one from JOTA. It is in that article that he reminded people of the ethics in advertising agencies today. He even highlighted there five of the red flag signs for an anti-corruption campaign.
He cited there the importance of Brazil’s Anti-Corruption Law and to implement it in all of the advertising agencies today. Compliance is important. Companies and law enforcement agencies should meet hand in hand to make sure that such goal can get guaranteed results.
Some of these red flags in anti-corruption campaigns include the issue of intermediation of advertisers, involvement of media and the importance of declaring all the necessary and non-misleading data that advertisers showcase in their ads. Deception is an ominous fault in the world of advertising.
Fagali also mentioned in JOTA the need for Incentive Plans and making them as transparent a piece of program today. Bonuses given to the sellers or the agents, as well as to the agencies, should also be transparent and should be revealed in the most just manner. There should also be an anti-corruption system to monitor the relationship between advertiser’s directors and their employees.
About Bruno Fagali
Bruno Jorge Fagali is known to be a rising lawyer in Brazil who has his own law firm called Fagali Law Firm. He also serves as the Corporate Integrity Manager for Nova/SB, an advertising firm that helps push for integrity and just ethical standards in dealing with business transactions.
Fagali’s Social Media: twitter.com/BrunoFagaliPR