Enhanced Gear, Athlete and Coaching are 3 companies that exist under the aegis of Enhanced Athlete. All 3 companies are interconnected, and after legislation that came in the favor of the parent company, they are now all stronger as well. This company successfully won a judgement in court where they were being sued by Nutrition Distribution. Nutrition Distribution has a number of lawsuits against companies in the same space, that is some way or another, are doing more business than they are, in the same space, and for reasons unknown, the company maintains the resulting position that it is okay to sue competitors.
Being better than other companies in the same space should not be automatically tantamount to getting sued, but the fact remains this is happening all-too-regularly in the nutritional product space. Enhanced Athlete, a company that has a tag line “become superhuman,” has a reputation for delivering to people who take body building very seriously, products and services they want.
Coaching, products , gear and videos are all awaiting those who visit their website, and from these self-proclaimed “pioneers of human evolution,” support and informative content is all just a link-click away on their home page. Developing one’s body requires a lot of discipline, studying and an awful lot of hard work. It is not a pursuit that is undertaken lightly, nor is it for those that don’t know what they are doing. This pursuit cannot be undertaken without becoming a student of lifting, technique, eating and overall physical fitness.
Companies like Enhanced Athlete galvanize people to become more than they are; it is all about working hard and achieving betterment. There is nothing wrong with building a company designed to help others become better through creating a stronger physicality. They are making the world a better place to be, one stronger human being at a time.
The case that Nutrition Distribution brought, stating that there was “causal connection” between Enhanced Athlete’s false advertising and how it led to their “lost sales.” It is hard enough to create a company, to build a brand and to create success, so it leads to wondering how a company, that seems deeply concerned with pipe lining losing lawsuits, is concerned about creating a brand at all. Enhanced Athlete won that case, and the company is building their company even stronger than it was before this lawsuit began. This is the definition of success and this is also likely why Enhanced Athlete will get stronger and a company that is mired in bringing lawsuits for almost no reason at all, will likely fail.
— Dr. Tony Huge (@enhancedathlete) December 19, 2017