Women are known to diversify immensely in fashion and makeup. But not many can take that bold step to wear bright colors. Well, for Doe Deere, color is her thing, the more colorful it is, the better. It is her love of color that led to venture into painting and eventually to establish a significant makeup enterprise in the beauty and fashion industry.
Doe Deere, commonly known as “The Queen of Unicorns” was born and raised in Russia until age 17, when she later moved to the United States of America. She went to FIT in New York where she studied fashion design. She started out as a musician in New York City. She was in a band alongside her current husband. They wrote songs back then and established sound production and marketing of the group.
The Growth of an Empire
Doe Deere registered her company in 2004 under the name Lime Crime. The make-up line was launched in 2008 and is located in Los Angeles, California, U.S.A. Her company aimed at revolutionizing the use of color to bring fun and independence in the beauty industry. The idea was initiated by the scarcity of bright and rare colors in the textile industry. The brand name, Lime Crime was inspired by her love of bright green color. It represents color revolution and eliminating the fear of being oneself. Her firm belief in freedom of expression is what makes her so daring in the production of catchy makeup that is used to bring sophistication in beauty. She inspires women to stop fearing judgment and to take charge of their lives. Don Deere works with her husband in building a stable business. She has taken the market by storm through her ravishing hair colors and bold makeup. The internet, with keen interest on Instagram, is abuzz with the love of color of her make up the line. She has also digitized her brand and has her products being sold on eBay.
Doe’s Recipe for Success
With a track record of eight years in business, Deere states that she always trusts her gut instincts. She reiterates the importance of giving a listening ear to clients and her employees. To her, there is still room for learning.
Her Advice to Young Women Entrepreneurs
Doe advises women to believe in themselves and to use their unique skills and talents in income generating activities. Learn more: https://www.pinterest.com/explore/doe-deere/